The Olympic Channel: Home of Team USA, launched recently in about 35 million homes. According to Sports Illustrated, "the linear channel is a partnership between the International Olympic Committee, the United States Olympic Committee, and NBCUniversal and is currently distributed via outlets including Altice, AT&T DirecTV, Comcast, Spectrum, Verizon, DirecTV Now, Fubo, Hulu, Sony PlayStation Vue and YouTube TV at launch. NBC executives said they expect the channel to be in 40 million homes by the end of the year."
"Why does such a channel exist? In 2014 the IOC, as part of its 2020 Agenda, prioritized the launch of a global digital Olympic TV channel. The digital/social version went live at the end of the Rio Games in 2016. As work on the digital version was happening, NBC Olympics president Gary Zenkel and IOC managing director of television and marketing Timo Lumme discussed how an Olympic channel could appear in the United States on linear television. It is the rare linear sports channel to launch in 2017."